FOR IMMEDIATE RELEASE:

Parking Whisperer is Proud to Host The Parking Master Class Sessions at the 2025 NPA Conference & Expo in Indianapolis, IN!

Parking Master Class: Executive Leadership Program
Advance Your Career. Elevate Your Impact. Lead the Future of Parking.

Monday September 8, 2025

Designed exclusively for experienced professionals, the Parking Master Class: Executive Leadership Program is an intensive, high-level track built for those who have made parking their career and are ready to lead at the next level. This program is tailored for directors, general managers, regional leaders, and newly promoted executives navigating broader operational and strategic responsibilities.

Led by a distinguished faculty of seasoned parking executives, each session delivers real-world insight, practical tools, and forward-thinking strategies drawn from decades of leadership experience in the parking, mobility, and transportation sectors.

Across three focused sessions—and a dynamic, peer-powered working lunch—you’ll sharpen your leadership mindset, expand your operational playbook, and engage with the trends shaping the future of our industry.

What You’ll Gain:
• Strategic approaches to multi-site management and operational excellence
• Proven revenue growth and financial leadership frameworks
• Tools to elevate the customer experience and prepare for mobility innovation
• Insightful peer exchange with industry leaders facing similar challenges

This is your next step.
Whether you’re managing a growing portfolio, expanding into new markets, or building the next generation of parking talent, Parking 301 will equip you with the vision, skills, and confidence to lead with purpose.

Seats are limited—join the ranks of emerging executives driving the future of parking.

Schedule-at-a-Glance
Monday September 8, 2025
10:00 – 10:45 am
Session 1: Operational Excellence & Efficiency: The Evolving Role of a Multi-Site Parking Manager

11:00 – 11:45 am
Session 2: Financial Performance & Revenue Growth Revenue Management Strategies for the Modern Parking Leader

12:00 -1:30 pm
Executive Leadership Networking Lunch: Connect. Reflect. Lead.

2:00 – 2:45 pm
Session 3: Customer Experience & Future Trends
Enhancing the Customer Journey in a Rapidly Evolving Industry

Faculty
• John Oglesby, CEO Parking Whisperer
• Aaron Chaves
• Barbara Wolfe, CPP, The Car Park
• Herb Anderson, Chairman Universal Parking
• Jeff Wolfe, CEO, The Car Park
• Shaun Kirby, Chief Operating Officer, Edison Properties, LLC
• Robert Milner, Executive Director, University of Maryland, Baltimore
• Mark Pratt, COO, One Park
• Tony DiPaolo, VP, LAZ Parking

Monday September 8, 2025
10:00 – 10:45 am
Session 1: Operational Excellence & Efficiency
The Evolving Role of a Multi-Site Parking Manager

Today’s parking leaders must go beyond site-level management to oversee complex operations, scale best practices, and ensure consistent service across diverse locations. This session explores the evolving responsibilities of multi-site managers and equips attendees with strategies to build high-performing teams, manage operations remotely, and deliver measurable results. Attendees will examine key performance indicators (KPIs), team communication models, and operational frameworks that drive consistency, efficiency, and accountability across assets. Whether overseeing a region, portfolio, or cross-functional team, this session helps participants redefine their leadership role and operational impact.
🔸 Learning Objectives:
• Define the core competencies of a multi-site parking manager
• Identify operational KPIs that measure success across locations
• Explore remote team leadership and staff development strategies
• Learn best practices for SOPs, training systems, and compliance
• Examine tools that support visibility and real-time performance tracking
Faculty
Aaron Chaves Vice President of Operations, PCAM, LLC
Barbara Wolfe, COO, The Car Park

11:00 – 11:45 am
Session 2: Financial Performance & Revenue Growth
Revenue Management Strategies for the Modern Parking Leader

Financial fluency is essential for today’s parking executives. In this session, attendees will gain actionable insights into revenue management, budgeting, and financial forecasting. Topics include understanding a parking operation’s P&L, setting pricing strategies based on demand, and identifying opportunities to increase yield through technology and data-driven decisions. This session also addresses revenue optimization across different types of assets—municipal, commercial, mixed-use—and examines the role of dynamic pricing, occupancy modeling, and contract strategy in driving profitability. Leaders will leave with practical tools and perspectives to guide financial planning and growth.

🔸 Learning Objectives:
• Understand the structure of a parking P&L and key revenue drivers
• Learn how to forecast revenue and identify risk factors
• Evaluate pricing models, including static and dynamic approaches
• Use data to assess asset performance and identify growth opportunities
• Explore contract strategies for different client types (e.g., municipal, private, institutional)

Faculty
Herb Anderson, Chairman Universal Parking
Jeff Wolfe, CEO, The Car Park
Shaun Kirby, Chief Operating Officer, Edison Properties, LLC

12:00 -1:30 pm
Executive Leadership Networking Lunch: Connect. Reflect. Lead.
Join your peers and the faculty of the Parking Master Class: Executive Leadership Program—for a dynamic lunchtime gathering designed to feed both your appetite and your ambition. This informal, pay-your-own-way lunch is more than a meal—it’s a rare opportunity to connect directly with the industry leaders shaping your development and the colleagues walking the same path toward executive success.

Set in the heart of the Expo experience, this working lunch brings students and faculty together for candid conversation, peer insight, and leadership reflection. Whether you’re digesting the morning’s strategies or posing big-picture questions, this is your time to build relationships, explore new ideas, and expand your executive circle.
Bring your curiosity, your questions, and your appetite.
Leadership doesn’t happen in a vacuum—it happens in moments like this.
Seats are limited – don’t miss the table where tomorrow’s leaders gather today.

2:00 – 2:45 pm
Session 3: Customer Experience & Future Trends
Enhancing the Customer Journey in a Rapidly Evolving Industry

Great parking operations don’t just move cars – they serve people. This session focuses on how executive leaders can elevate the customer experience in an increasingly digital and service-focused marketplace. From frictionless entry to loyalty programs and EV integration, participants will explore the full lifecycle of a customer’s parking experience and how to lead teams in delivering consistent, high-quality service. The session will also dive into emerging trends—like AI-powered guidance systems, personalization, automation, and sustainability—and how these innovations will shape the future of parking. Attendees will leave inspired to lead with a customer-first mindset while staying ahead of industry transformation.
🔸 Learning Objectives:
• Understand the full customer journey—from digital discovery to on-site experience
• Identify strategies to reduce friction and enhance satisfaction
• Explore how personalization and loyalty programs increase retention
• Examine EV integration and its impact on customer expectations
• Gain insights into future trends: automation, AI, digital payments, and sustainability

Faculty
Robert Milner, Executive Director, University of Maryland, Baltimore
Mark Pratt, COO, One Park
Tony DiPaolo, VP, LAZ Parking